University of Tehran on behalf of the "Cyberspace Research Policy Center" and the "UNESCO Chair on Cyberspace and Culture: Dual Spacization of the World" Journal of Cyberspace Studies 2588-5499 5 1 2021 01 01 The aesthetics of Instagram: Exploring the aesthetics of visual and semantic aspects of Instagram 59 78 83943 10.22059/jcss.2021.325552.1060 EN Fatemeh Masdari PhD of Art Research, Al-Zahra University, Tehran, Iran Seyed Hasan Hosseini Sarvari Sharif University of Technology, Department of Philosophy of Science, Tehran, Iran Journal Article 2020 11 22 The article presents the results of an aesthetic study of content and visual forms on Instagram, a relatively new social media platform. The study focuses on how the products of digital technology, understood as new artifacts within the postmodern aesthetic framework, have been taken up within the digital culture. The results of the research help us to understand the characteristics of this new social media platform, indicating that Instagram has been highly successful in changing aesthetic criteria and standards and creating new aesthetic forms and content. https://jcss.ut.ac.ir/article_83943_78b3648bd007d7f0f159d8550a233880.pdf