University of Tehran on behalf of the "Cyberspace Research Policy Center" and the "UNESCO Chair on Cyberspace and Culture: Dual Spacization of the World" Journal of Cyberspace Studies 2588-5499 6 1 2022 01 01 Love Literacy: A Media Literacy Approach 75 77 86864 10.22059/jcss.2022.86864 EN Ehsan Shahghasemi Associate Professor, Communication Department, Faculty of Social Sciences, University of Tehran, Tehran, Iran 0000-0002-8716-5806 Journal Article 2021 12 17 Synopsis<br /> <br />Although research has shown that nowadays we are less likely to have a lifelong love partner, the media industry has increasingly incorporated 'love' as a guarantor of success for media products of all kinds. My argument is that, in order to sell more, the media industry has constructed a false notion of love. Worse than that, we the audiences have adopted this notion; since this is a false construct, many people have come up with unrealistic expectations of their love life. The results can be seen in the ever-increasing rate of divorce. I argue that we need something that I would call "love literacy" to appropriately respond to one evolutionary intention that exists in all of us. https://jcss.ut.ac.ir/article_86864_290b8a77c05610ef0bb441f693cae25e.pdf