Between Exploitation and Resilience: Reconciling AI’s Role in Surveillance Capitalism and Disaster Risk Management

Document Type : Original article

Authors

1 Department of Civil Engineering, Structural Engineering, Azad University, Qeshm, Iran.

2 Department of Architectural Engineering, Azad University, North Tehran Branch, Iran.

3 Department of European Studies, Faculty of World Studies, University of Tehran, Tehran, Iran.

Abstract

Background: This study explores the paradoxical role of artificial intelligence as both a tool of exploitation within surveillance capitalism and a force for resilience in disaster risk management, highlighting the ethical and governance challenges that arise at the intersection of these domains.
Aims: This article aims to enable the ethical use of AI in DRM while insulating public systems from the structural harms of commercial data exploitation.
Methodology: Drawing from a comparative qualitative analysis of 35 academic sources, the study investigates how BigTech corporations and data brokers leverage AI to commodify personal data, consolidate informational power, and erode democratic agency.
Results: The present study critically examines the dual role of artificial intelligence in contemporary digital society, contrasting its exploitative deployment within surveillance capitalism with its constructive use in disaster risk management (DRM). Simultaneously, it highlights a parallel body of research showcasing AI’s capacity to enhance early warning systems, situational awareness, and post-disaster recovery, especially in resource-constrained and climate-vulnerable regions.
Conclusion: To reconcile these conflicting trajectories, the article proposes the Public AI for Resilience (PAIR) framework—a governance model grounded in data sovereignty, public infrastructure, algorithmic explainability, and cross-sectoral collaboration. Ultimately, the article argues for a normative recalibration of AI governance that prioritizes equity, transparency, and collective resilience over market imperatives, demonstrating that AI’s public good potential can be realized without surrendering to surveillance-based capitalism.

Keywords

Main Subjects


Abid, S.K.; Sulaiman, N.; Chan, S.W.; Nazir, U.; Abid, M.; Han, H.; Ariza-Montes, A. & Vega-Muñoz, A. (2021). “Toward an integrated disaster management approach: How artificial intelligence can boost disaster management”. Sustainability. 13(22): 12560. https://doi.org/10.3390/su132212560.
Adonis, L.A.S. (2025). A Systematic Review on Integrating Artificial Intelligence (AI) into Disaster Risk Management. Master’s thesis, Stellenbosch University. https://scholar.sun.ac.za.
Arsalani, A.; SaeidAbadi, M.R. & Abasiyan, E. (2024). “Presenting the model of earning income through fame on Instagram in Iran”. Society Culture Media. 13(52): 113-142. https://doi.org/10.22034/scm.2024.466207.1793. [in Persian]
Arsalani, A.; Sakhaei, S. & Zamani, M. (2022). “ICT for children: The continuous need for media literacy”. Socio-Spatial Studies. 6(1): 1-12. https://doi.org/10.22034/soc.2022.211944.
Bahmani, H. & Javaheri Tehrani, F.J. (2025). “Cancer, suffering, and the role of social media: Insights from Iranian nurses”. Journal of Cyberspace Studies. 9(2): 487-503. https://doi.org.10.22059/jcss.2025.394220.1142.
Bapte, S.P. & Katkhede, P.V. (2024). Ethical Analysis of Media Recommenders. Group project, RecBots, PHL 546: Social and Ethical Issues in AI, Oregon State University. https://www.pushpak.fyi/assets/pdf/Final_repv2.pdf.
Bari, L.F.; Ahmed, I.; Ahamed, R.; Zihan, T.A.; Sharmin, S.; Pranto, A.H. & Islam, M.R. (2023). “Potential Use of Artificial Intelligence (AI) in Disaster Risk and Emergency Health Management: A critical appraisal on environmental health”. Environmental Health Insights. 17. https://doi.org/10.1177/11786302231217808.
Cespedes, D. (2023). “Uncharted boundaries: Exploring geofence warrants as an investigative tool in abortion-related criminal investigations post-roe”. University of Florida Journal of Law & Public Policy. 34(1): https://scholarship.law.ufl.edu/jlpp/vol34/iss1/2.
Christl, W. (2017). Corporate Surveillance in Everyday Life: How Companies Collect, Combine, Analyze, Trade, and Use Personal Data on Billions. Cracked Labs. https://crackedlabs.org/en/corporate-surveillance.
Crain, M. (2016). “The limits of transparency: Data brokers and commodification”. New Media & Society. 20(1): 88-104. https://doi.org/10.1177/1461444816657096.
Dai, D.; Bo, M.; Ren, X. & Dai, K. (2024). “Application and exploration of artificial intelligence technology in urban ecosystem-based disaster risk reduction: A scoping review”. Ecological Indicators. 158: 111565. https://doi.org/10.1016/j.ecolind.2024.111565.
Deparday, V.; Gevaert, C.M.; Molinario, G.; Soden, R. & Balog-Way, S. (2019).Machine Learning for Disaster Risk Management. World Bank. http://documents.worldbank.org/curated/en/503591547666118137/Machine-Learning-for-Disaster-Risk-Management.
Eren, V. & Duman, H. (2025). “Artificial intelligence support in disaster management”. KAYTEK Dergisi. 7(1): 13-36. https://doi.org/10.58307/kaytek.1580460.
Gevaert, C.M.; Carman, M.; Rosman, B.; Georgiadou, Y. & Soden, R. (2021). “Fairness and accountability of AI in disaster risk management: Opportunities and challenges”. Patterns. 2(11): 100363. https://doi.org/10.1016/j.patter.2021.100363.
Ghaffarian, S.; Taghikhah, F.R. & Maier, H.R. (2023). “Explainable artificial intelligence in disaster risk management: Achievements and prospective futures”. International Journal of Disaster Risk Reduction. 98: 104123. https://doi.org/10.1016/j.ijdrr.2023.104123.
Gorman, L.; Schafer, B.; Tsao, C. & Ghosh, D. (2021). The weaponized web: The national security implications of data. Alliance for Securing Democracy, German Marshall Fund. https://securingdemocracy.gmfus.org/the-weaponized-web-the-national-security-implications-of-data/.
Hoskins, G.T. (2021). Negating Neutrality: The Marco Civil da Internet, Informational Capitalism and Contesting Digital Rights at the Periphery. Doctoral dissertation, York University.
Hosseini, S.H. & Sakhaei, S. (2025). “Educating intelligence, producing power: Iranian sociologists on AI, knowledge production, and global hierarchies”. Journal of World Sociopolitical Studies.in Press.
Hosseini, S.H.; Khodabin, M.; Soroori Sarabi, A. & Sharifi Poor Bgheshmi, M.S. (2021). “Artificial intelligence and disaster risk management: A need for continuous education”. Socio-Spatial Studies. 5(1): 13-29. https://doi.org/10.22034/soc.2021.219422.
Hutchinson, J.; Suwana, F. & McTernan, C. (2024). “Social media platforms: Technologies, companies, industries”. In Social Media in Society (pp. 41–59). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-66360-4_3.
Izumi, T.; Shaw, R.; Djalante, R.; Ishiwatari, M. & Komino, T. (2019). “Disaster risk reduction and innovations”. Progress in Disaster Science. 2: 100033. https://doi.org/10.1016/j.pdisas.2019.100033.
Kemper, H. & Kemper, G. (2020). “Sensor fusion, GIS and AI technologies for disaster management”. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLIII-B3: 1677-1683. https://doi.org/10.5194/isprs-archives-XLIII-B3-2020-1677-2020.
Khodabin, M. & Arsalani, A. (2025). “Artificial intelligence literacy as national strategy: A systematic review of policy, equity, and capacity building across the Global South”. Journal of World Sociopolitical Studies. in Press.
Khodabin, M.; Zibaei, F. & Piriyaei, F. (2023). “AI literacy and digital readiness in Iranian media”. Journal of Cyberspace Studies. 7(2): 299-320. https://doi.org/10.22059/jcss.2025.396155.1166.
Kodabakhshi, A.A.; Salehi, K. & Dehshiri, M. (2021). “Sociological analysis of lawyer's defense immunity in Iranian law”. Social Science Quarterly. 14(4): 175-137. https://sanad.iau.ir/en/Journal/ssq/Article/685732?jid=685732.
Koski, H. & Pantzar, M. (2019). Data Markets in Making: The Role of Technology Giants. ETLA Working Papers, No. 72. The Research Institute of the Finnish Economy (ETLA), Helsinki. https://hdl.handle.net/10419/237357.
Manokha, I. (2023). “GDPR as an Instance of Neoliberal Governmentality: A Critical Analysis of the Current ‘Gold Standard’ of Data Protection”. Political Anthropological Research on International Social Sciences (PARISS). 4(2): 173-218. https://doi.org/10.1163/25903276-bja10045.
Mehrpouya, H. (2021). Disrupting surveillance: critical software design-led practice to obfuscate and reveal surveillance economies and knowledge monopolies. Doctoral dissertation, University of Edinburgh.
Mishra, S. (2021). “The dark industry of data brokers: need for regulation?”. International Journal of Law and Information Technology. 29(4): 395-410. https://doi.org/10.1093/ijlit/eaab012.
Mohammadi, S. & Kharazmi, Z. (2021). “The remote higher education over COVID-19 pandemic: The case study of provisions and priorities of the University of Tehran's official website”. Journal of World Sociopolitical Studies. 5(2): 255-294. https://doi.org/10.22059/wsps.2022.335432.1253.
Mohammadi, S.; Piriyaei, F. & Sabbar, S. (2025). “Art consumption and internet use in the US”. International Journal of Advanced Multidisciplinary Research and Studies. 5(3): 1066-1075. https://doi.org/10.62225/2583049X.2025.5.3.4421.
Moitra, A.; Wagenaar, D.; Kalirai, M.; Ahmed, S.I. & Soden, R. (2022). “AI and disaster risk: A practitioner perspective”. Proceedings of the ACM on Human-Computer Interaction. 6(CSCW2): 1-20. https://doi.org/10.1145/3555163.
Munawar, H.S.; Mojtahedi, M.; Hammad, A.W.A.; Kouzani, A. & Mahmud, M.A.P. (2022). “Disruptive technologies as a solution for disaster risk management: A review”. Science of the Total Environment. 806, 151351. https://doi.org/10.1016/j.scitotenv.2021.151351.
Nosrati, S.; Sabzali, M.; Arsalani, A.; Darvishi, M. & Aris, S. (2023). "Partner choices in the age of social media: Are there significant relationships between following influencers on Instagram and partner choice criteria?”. Revista De Gestão E Secretariado. 14(10): 19191-19210. https://doi.org/10.7769/gesec.v14i10.3022.
Nosraty, N.; Sakhaei, S. & Rezaei, R. (2021). “The impact of social media on mental health: A critical examination”. Socio-Spatial Studies. 5(1): 1-12. https://doi.org/10.22034/soc.2021.212042.
Nosraty, N.; Tomraee, S. & Zamani, M. (2020). “Beauty business in Iran: Does beauty make you healthy?”. Socio-Spatial Studies. 4(1): 1-12. https://doi.org.10.22034/soc.2020.211920.
Ogie, R.I.; Castilla Rho, J. & Clarke, R.J. (2018). “Artificial intelligence in disaster risk communication: A systematic literature review”. 5th International Conference on Information and Communication Technologies for Disaster Management (ICT-DM) (pp. 1-8). IEEE. https://doi.org/10.1109/ICT-DM.2018.8636380.
Parkinson, B. (2018). Personal Data: Definition and Access. Doctoral dissertation, University of Southampton. http://eprints.soton.ac.uk/id/eprint/427140.
Rahmatian, F. (2025). “From silicon to sovereignty: MBA students’ views on AI’s disruption of global power dynamics”. Journal of World Sociopolitical Studies. in Press.
Reviglio, U. (2022). “The untamed and discreet role of data brokers in surveillance capitalism: A transnational and interdisciplinary overview”. Internet Policy Review. 11(3): 1-27. https://doi.org/10.14763/2022.3.1670.
Roderick, L. (2014). “Discipline and power in the digital age: The case of the us consumer data broker industry”. Critical Sociology. 40(5): 729-746. https://doi.org/10.1177/0896920513501350.
Sakhaei, S.; Arsalani, A. & Nosraty, N. (2023). “Media literacy for children: A systematic review”. Journal of Cyberspace Studies. 7(2): 277-298. https://doi.org.10.22059/jcss.2023.101606.
Sakhaei, S.; Soroori Sarabi, A. & Alinouri, S. (2024). “Teaching IT use to elderly: A media literacy solution”. Journal of Cyberspace Studies. 8(2): 295-316. https://doi.org/10.22059/jcss.2024.101608.
Sarfi, M.; Darvishi, M.; Zohouri, M.; Nosrati, S. & Zamani, M. (2021). “Google’s University? An exploration of academic influence on the tech giant's propaganda. Journal of Cyberspace Studies. 5(2): 181-202. https://doi.org/10.22059/jcss.2021.93901.
Shahghasemi, E. (2025). “AI; A human future”. Journal of Cyberspace Studies. 9(1): 145-173. https://doi.org/10.22059/jcss.2025.389027.1123.
Shahghasemi, E.; Gholami, F. & Alikhani, Z. (2025). “Global patterns of social media use and political sentiment”. Discover Global Society. 3(36). https://doi.org/10.1007/s44282-025-00171-y.
Soroori Sarabi, A. (2025). “AI, global governance, and the need for an integrated disaster risk management system”. Journal of World Sociopolitical Studies. in Press.
Soroori Sarabi, A.; Arsalani, A. & Toosi, R. (2020). “Risk management at hazardous jobs: A new media literacy?”. Socio-Spatial Studies. 4(1): 13-25. https://doi.org/10.22034/soc.2020.212126.
Soroori Sarabi, A.; Zamani, M.; Ranjbar, S. & Rahmatian, F. (2023). “Innovation – But with risk: The strategic role of IT in business risk management”. Journal of Cyberspace Studies. 7(2): 253-275. https://doi.org/10.22059/jcss.2023.101605.
Staszkiewicz, M.A. (2023). The Ethics and Policy of Personal Data Exchanges. Honors thesis, University of Pennsylvania, Philosophy, Politics and Economics Program.
Stjernfelt, F. & Lauritzen, A.M. (2020). “Tech giants as ad brokers”. In F. Stjernfelt & A. M. Lauritzen. Your Post Has Been Removed (pp. 59-65). Springer. https://doi.org/10.1007/978-3-030-25968-6_7.
Sun, W.; Bocchini, P. & Davison, B.D. (2020). "Applications of artificial intelligence for disaster management”. Natural Hazards. 103: 2631-2689. https://doi.org/10.1007/s11069-020-04124-3.
Taheri, M.; Milani, A.R. & Salehi, K. (2022). “Studying the legal criminal policy of Iran and england regarding economic crimes”. Medical Law Journal. 16: 1022-1035. http://ijmedicallaw.ir/article-1-1729-en.html. [in Persian]
Tan, L.; Guo, J.; Mohanarajah, S. & Zhou, K. (2021). “Can we detect trends in natural disaster management with artificial intelligence? A review of modeling practices”. Natural Hazards. 107: 2389-2417. https://doi.org/10.1007/s11069-020-04429-3.
Taylor, L.; Mukiri-Smith, H.; Petročnik, T.; Savolainen, L. & Martin, A. (2022). “(Re)making data markets: an exploration of the regulatory challenges”. Law, Innovation and Technology. 14(2): 355-394. https://doi.org/10.1080/17579961.2022.2113671.
Thekdi, S.; Tatar, U.; Santos, J. & Chatterjee, S. (2022). "Disaster risk and artificial intelligence: A framework to characterize conceptual synergies and future opportunities”. Risk Analysis. 43(8): 1641-1656. https://doi.org/10.1111/risa.14038.
Tomraee, S.; Hosseini, S.H. & Toosi, R. (2022). “Doctors for AI? A systematic review”. Socio-Spatial Studies. 6(1): 13-26. https://doi.org/10.22034/soc.2022.219431.
Tomraee, S.; Toosi, R. & Arsalani, A. (2024). “Perspectives of Iranian clinical interns on the future of ai in healthcare”. Journal of Cyberspace Studies. 8(2): 347-370. https://doi.org/10.22059/jcss.2024.101610.
Toosi, R.; Hosseini, S.H.; Nosraty, N. & Rahmatian, F. (2024). “Artificial intelligence, health, and the beauty industry”. International Journal of Advanced Multidisciplinary Research and Studies. 4(3): 1689-1698. https://doi.org/10.62225/2583049X.2024.4.3.4419.
Toosi, R.; Nosraty, N. & Tomraee, S. (2025). “Using AI to enhance health: A global perspective”. Journal of World Sociopolitical Studies. in Press.
Velev, D. & Zlateva, P. (2023). “Challenges of artificial intelligence application for disaster risk management”. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences. XLVIII-M-1: 387-394. https://doi.org/10.5194/isprs-archives-XLVIII-M-1-2023-387-2023.
Zamani, M.; Hosseini, S.H. & Rahmatian, F. (2024). “The role of education in successful business management”. Journal of Cyberspace Studies. 8(2): 317-346. https://doi.org/10.22059/jcss.2024.101609.
Zamani, M.; Nourbakhsh, Y. & Nayebi, H. (2021). “Presenting a pattern for promoting social health through social networks (Case study: Instagram social network)”. New Media Studies. 7(28): 1-42. https://doi.org/10.22054/nms.2022.63698.1277. [in Persian]
Zook, M. & Spangler, I. (2023). “A crisis of data? Transparency practices and infrastructures of value in data broker platforms”. Annals of the American Association of Geographers. 113(1): 110-128. https://doi.org/10.1080/24694452.2022.2071201.
Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. PublicAffairs.

Articles in Press, Accepted Manuscript
Available Online from 23 July 2025
  • Receive Date: 27 May 2025
  • Revise Date: 30 June 2025
  • Accept Date: 01 July 2025
  • First Publish Date: 23 July 2025
  • Publish Date: 23 July 2025