Using digital platforms in developing Iran’s exports to Russia: A case study of herbal medicines

Boozari, Babak; Rasoulinezhad, Ehsan

doi:10.22059/jcss.2026.413557.1249

Using digital platforms in developing Iran’s exports to Russia: A case study of herbal medicines

Articles in Press

Document Type : Original article

Authors

Babak Boozari

Ehsan Rasoulinezhad

Department of European Studies, Faculty of World Studies, University of Tehran, Tehran, Iran.

10.22059/jcss.2026.413557.1249

Abstract

Background: Iranian herbal medicines have significant export potential to the Russian market, yet face structural barriers including information asymmetry, lack of digital trust, and regulatory complexities.
Aims: This study evaluates the role of electronic platforms in overcoming these challenges.
Methodology: Using a mixed-methods approach, data were collected from 36 stakeholders via a structured questionnaire and from 14 experts through in-depth interviews.
Findings: Statistical analysis using SPSS revealed that while Russian market demand is high (mean= 4.1/5), traditional export processes remain inefficient due to legal barriers (mean= 2.9/5) and weak after‑sales services (mean= 2.44/5). The correlation between platform adoption and export success is strong and positive (r= 0.72, P< 0.001), while legal barriers have a significant negative relationship with success (r= -0.45). Digital trust (r= 0.65) and after‑sales support (r= 0.61) are also key predictors. Based on expert estimates, digital platforms can reduce buyer discovery time by ~85%, intermediation costs by ~60%, and customs clearance time by ~70%. Also, findings indicate that in the Iran‑Russia context, alignment of digital standards and document transparency are primary prerequisites for building trust. Contrary to expectations, simple and well‑integrated platforms are more effective than complex technologies like blockchain at the current stage.
Conclusion: The study concludes that transitioning from traditional methods to an integrated digital ecosystem is not merely an option but a strategic necessity for sustainable export development.

Keywords

digital structural alignment

digital platforms

export

herbal medicines

Russian market

Subjects

business & economics

Main Object: Business & Economics, Herbal Medicine

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